Peter Christiani | Big Dog

Peter Christiani joined PPFC as Marketing Manager in 2020 after receiving his master’s from The University of Michigan Stephen M. Ross School of Business, and was promoted to Head of Marketing in 2021. In his role, Peter is responsible for setting brand, product, and channel-specific strategies. He works closely with the team to bring PPFC’s unique value propositions to life through channels including paid media, trade marketing, and traditional advertising. Despite the creative elements of his role, like brainstorming eye-catching online and retail advertisements, you will never find him too far from a spreadsheet. Before joining PPFC, Peter spent five years working at Red Bull in roles that spanned retail marketing, strategic planning, and key account management. He was instrumental in pioneering cross-marketing initiatives that helped Red Bull leverage its vast array of marketing assets and helped grow market share in key markets by an unprecedented eight points in three years. During his time there, Peter was selected by Red Bull as its top business operations analyst in the country. 

Favorite activity to do with his dog, Pistachio: Chasing her around an open field! It’s her favorite, too!

Favorite PPFC product: Due to his sweet tooth, he opts for the GF Pumpkin Biscuits - with a bit of cool whip on top. Though Pistachio prefers Salmon N’ Rice!