Portland Pet Food Company Names Head of Marketing
FOR IMMEDIATE RELEASE
PORTLAND, Ore. (May 27, 2021) – Portland Pet Food Company (PPFC) today announces the promotion of Peter Christiani from Marketing Manager to Head of Marketing.
Shortly after joining the company in June 2020, Christiani spearheaded the e-commerce strategy, propelling PPFC into unprecedented, rapid growth. In his new role, he will be responsible for expanding the marketing team and all marketing-related initiatives, including strategy, branding and digital.
“Peter was highly deserving of this promotion,” said Katie McCarron, founder of PPFC. “He joined our team in the midst of the country’s shutdown and quickly took the reins on helping us increase our branding and online sales. He has played a major hand in PPFC’s growth over the past year, and we are fortunate to have his experience on our team!”
Before joining PPFC, Christiani spent five years working at Red Bull in roles that spanned retail marketing, strategic planning and key account management. He received his master’s from The University of Michigan Stephen M. Ross School of Business, where he focused on omni-channel marketing planning.
About Portland Pet Food Company
Portland Pet Food Company (PPFC) is a family-owned manufacturer based in Portland, OR. that makes human-grade dog meals and treats with ingredients sourced and made in the US. Its mission is to provide pets with the same quality food that their humans eat. Each product contains 11 ingredients or fewer and is free of any preservatives or artificial ingredients. PPFC, certified as a woman-owned business with the Women's Business Enterprise National Council, was founded in 2014 after Katie McCarron, founder and “Top Dog,” discovered the health benefits of human-grade ingredients through personal experience with her aging dog, Rosie.